mtvU
TV Live Music TV Channel:
mtvU (formerly College
Television Network or CTN) is a division
of MTV Networks which broadcasts a 24-hour
television channel that is available
on more than 750 college and university
campuses across the US. A Viacom-owned
channel, mtvU both provides an alternative
to standard music tv for college students,
and gives advertisers and music promotion
companies access to college-age viewers,
a valuable but traditionally difficult-to-reach
demographic group.
At universities
to which mtvU gains access, TV monitors
are often set up in student centers
and fitness centers; students can also
access mtvU through closed circuit cable.