Online
Paid Surveys:
A paid or incentivized
survey is a type of statistical survey
where the participant is rewarded through
an incentive program, generally entry
into a sweepstakes program or a small
cash reward, for completing one or more
surveys. A paid survey is used to collect
quantitative information about the participants'
personal and economic habits set against
their particular demographic. Incentivized
surveys are considered to be more likely
to catch a wider and more representative
range of respondents compared to unincentivised
surveys.
Paid surveys are
a great work from home opportunity to
make some extra money in your spare
time. Internet surveys are fun. At the
same time, you help in the development
of new products. Market research companies
are interested in knowing your opinion
on various matters on behalf of their
clients. They are willing to pay you
for the time you spend for them. Most
of the reputed paid survey sites are
online divisions of market research
companies. They are all free to join
and give rewards ranging from $1 to
$100 or more per survey completed. Some
paid survey sites enter you into sweepstakes
where you can earn more money. Others
may reward you with points which can
be later redeemed for cash.
Statistical
Surveys are used to
collect quantitative information about
items in a population. Surveys of human
populations and institutions are common
in political polling and government,
health, social science and marketing
research. A survey may focus on opinions
or factual information depending on
its purpose, and many surveys involve
administering questions to individuals.
When the questions are administered
by a researcher, the survey is called
a structured interview or a researcher-administered
survey. When the questions are administered
by the respondent, the survey is referred
to as a questionnaire or a self-administered
survey.
Advantages
and Disadvantages of Surveys
Advantages:
1. It is an efficient way of collecting
information from a large number of respondents.
Very large samples are possible. Statistical
techniques can be used to determine
validity, reliability, and statistical
significance.
2. Surveys are flexible in the sense
that a wide range of information can
be collected. They can be used to study
attitudes, values, beliefs, and past
behaviors.
3. Because they are standardized, they
are relatively free from several types
of errors.
4. They are relatively easy to administer.
5. There is an economy in data collection
due to the focus provided by standardized
questions. Only questions of interest
to the researcher are asked, recorded,
codified, and analyzed. Time and money
is not spent on tangential questions.
6. Cheaper to run.
Disadvantages:
1. They depend on subjects’ motivation,
honesty, memory, and ability to respond.
Subjects may not be aware of their reasons
for any given action. They may have
forgotten their reasons. They may not
be motivated to give accurate answers,
in fact, they may be motivated to give
answers that present themselves in a
favorable light.
2. Structured surveys, particularly
those with closed ended questions, may
have low validity when researching affective
variables.
3. Although the chosen survey individuals
are often a random sample, errors due
to nonresponse may exist. That is, people
who choose to respond on the survey
may be different from those who do not
respond, thus biasing the estimates.
4. Survey question answer-choices could
lead to vague data sets because at times
they are relative only to a personal
abstract notion concerning "strength
of choice". For instance the choice
"moderately agree" may mean
different things to different subjects,
and to anyone interpreting the data
for correlation. Even yes or no answers
are problematic because subjects may
for instance put "no" if the
choice "only once" is not
available.
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