Make
Money Through Google Adsense:
AdSense is an ad serving
application run by Google Inc. Website
owners can enroll in this program to
enable text, image, and more recently,
video advertisements on their websites.
These advertisements are administered
by Google and generate revenue on either
a per-click or per-impression basis.
Google beta tested a cost-per-action
service, but discontinued it in October
2008 in favor of a DoubleClick offering
(also owned by Google).
How AdSense
Works:
* The webmaster inserts the AdSense
JavaScript code into a webpage.
* Each time this page is visited, the
JavaScript code uses inlined JSON to
display content fetched from Google's
servers.
* For contextual advertisements, Google's
servers use a cache of the page to determine
a set of high-value keywords. If keywords
have been cached already, advertisements
are served for those keywords based
on the AdWords bidding system.
* For site-targeted advertisements,
the advertiser chooses the page(s) on
which to display advertisements, and
pays based on cost per mille (CPM),
or the price advertisers choose to pay
for every thousand advertisements displayed.
* For referrals, Google adds money to
the advertiser's account when visitors
either download the referred software
or subscribe to the referred service.
The referral program was retired in
August 2008.
* Search advertisements are added to
the list of results after the visitor
performs a search.
* Because the JavaScript is sent to
the Web browser when the page is requested,
it is possible for other website owners
to copy the JavaScript code into their
own webpages. To protect against this
type of fraud, AdSense customers can
specify the pages on which advertisements
should be shown. AdSense then ignores
clicks from pages other than those specified.